A free website for your small business. Here is the catch.
I build small businesses a hand-coded HTML website at no charge when I run their advertising. What it includes, who it suits, and three sites built this way.
- Home
- Blog
Blog
Notes from the desk.
SEO, Google Ads and websites, explained for business owners rather than for other marketers. Some of these are old. Where the world has moved on, I say so.
Is AI recommending your business? How to check and fix it
How to check whether ChatGPT, Gemini and Google’s AI answers recommend your business, by hand or with a tracking tool, and what to fix when they do not.
Google Ads for tourism: what Manly and Mallorca taught me
Google Ads for a seasonal tourism business: budget to the booking window, separate tourist and local intent, target languages properly, measure bookings.
How to choose a Google Ads agency (I have run two)
Four things decide whether a Google Ads agency will work for you: who does the work, how they are paid, who owns the account, and what they report.
One business, three coasts: Sydney, Hamburg, Mallorca
Where Digital Freelancer, Tiki-Taka Media and pmax sit, what each does, and what it means for Australian clients that I now work from three coasts.
Digital marketing consulting, now from Hamburg too
In 2020 I founded Tiki-Taka Media, a performance marketing agency in Hamburg. What that means for Digital Freelancer and clients on either side of the world.
A Google Partner on the Northern Beaches of Sydney
Digital Freelancer is a certified Google Partner. What the badge means, what Google requires to keep it, and what that means for your Google Ads account.
The decisive factors of search engine optimisation
There are hundreds of SEO tips out there. Which ones actually move a website up the results? Content quality, on-page structure and links, in that order.
Google AdWords is changing: what it means for your business
Google removed right-hand column ads and put up to four above the organic results. What that does to click prices, competition and SEO.
SEO services: dead or alive?
Promising a first-page ranking for a chosen keyword is dead. SEO as a professional service is very much alive. The difference matters when you hire someone.
Google moves further towards a mobile-friendly world
From 21 April 2015 Google prefers mobile-friendly sites in search results. What counts as mobile friendly, and why a responsive site is no longer optional.
Let’s talk about your next digital project
No obligation, no jargon, and it costs nothing. Tell me what you need or what is not working and I will tell you what I would do.
Philipp Enders · philipp@digitalfreelancer.net.au · +49 40 2286 3441 · WhatsApp