Google Ads management in Manly.

Why Google Ads

Investing in Google Ads is one of the most reliable ways to generate leads and sales, provided the account is run properly. Most accounts I inherit are not. They pay for clicks that never convert, show ads for searches nobody meant, and report on impressions instead of income.

My approach is strategic and targeted, and geared towards one metric: return on investment. Run this way, clients produce more sales and more leads for less spend. That is the whole job.

What I actually do

• Structure the account and choose keywords that convert, then prune the ones that do not
• Improve keyword quality so every click costs less
• Write and split-test ad copy and landing pages
• Set up conversion and call tracking so we measure sales and enquiries, not clicks
• Retarget the people who visited and did not buy
• Keep spend inside your budget and report monthly with recommendations
• Answer the phone, which sounds basic and is surprisingly rare

Individually certified by Google

I hold Google’s advertising certifications and Digital Freelancer is a certified Google Partner. Google checks the certifications, the account activity and the practices in client accounts every year. It is not a badge you can buy.